I believe in celebrating new life while also helping others honor their loved ones in a unique way. By embracing the combination of old and new, life and death, one generation and culture with another, my life is enriched as I use my hands to create. I design in efforts to help my heart process this complex and crazy thing called life, while also sharing with you in hopes it will help you do the same.
I'm Sarah King, owner and designer of Obababy. The “oba” in Obababy translates to “king,” in honor of my family name. In 2010, one month after my cousin’s sudden passing, my first niece was born, a little redhead named Colette, “Coco” for short. In the midst of looking for a way to process loss, I was overjoyed to start looking for a welcome outfit for Coco that was worthy of her very grand, and much needed, entrance. However, looking in stores for her welcome gift quickly proved irritating. Most of the options I saw involved pink, applique, and ruffles, lots of ruffles. There’s a time and place for these outfits in a baby girl’s wardrobe. However, with a “tomboyish” aunt and father against gender roles, now was not that time for Coco. I realized that in order to have an outfit unique and fit for a King baby, I would have to make it.
Having learned to sew from my mom as child, I was excited to put this realization into action since art was enjoyable and therapeutic for me as well. After a few swings and misses, I found myself digging through my craft supplies wondering where to go next. I stumbled upon some old neckties that I’d used to make purses and bracelets from in college. I have always loved ties for their bold, intricate, and colorful patterns, so I went to work. My excitement grew as I deconstructed and remade the tie into a new tiny version for this outfit. Something about combining the classic tie look with a modern idea of a baby girl wearing it felt similar to the unlikely combination that life was right then. To me, this garment depicted bridging the bookends of one life ending with a new beginning - marrying memories with new life, and moving forward together.
In all honesty, even in this discovery of an upcycled style I was digging, I was not planning on starting a business. I simply wanted to give a gift that communicated the full extent of my excitement about our family’s growth in a new direction. However, between friends requesting more creations like this for their loved little ones, and selling out a holiday market, I started believing that perhaps I was onto something. Maybe I was not the only one wanting to give more meaningful gifts?
I invite you to join the Obababy family. It would be an honor to help you celebrate the grand entrance of new life!
Photo by Katie Park Designs, who is FANTASTIC by the way, check her out!(She'll even give you a discount if you tell her you heard from us:)
Colette, aka "Coco" with her parents, in her first Obababy outfit.
Coco and Aunt Sarah, 2010